â—¦ About Us
Who we are
GRAND London curates menswear for men who don't have time for nonsense.
We select coats, boots, and accessories based on what actually matters. Comfort. Practicality. Clear information. No stories about "craftsmanship journeys." No limited drops engineered to create fake urgency. Just clothing that works the way it should.
We started GRAND London with a simple idea: the best-dressed men in the room are usually the quietest.
â—¦ Our Story
Why we started
Here's the truth. The menswear market had become exhausting.
On one side, you had high street fashion pushing seasonal turnover and built-in obsolescence. Coats that lasted two winters if you were lucky. Boots that looked right but fell apart. Constant churn, constant waste.
On the other side, you had luxury brands charging £2,000 for a jacket because of a logo and a story about Italian hillsides. Markup built on mythology, not merit.
And in the middle? Men who just wanted a decent coat. Men who had actual lives to live and didn't want to become amateur fashion researchers just to find something reliable. That gap is why we exist.
We started GRAND London with a straightforward goal: find practical menswear, look at it with a critical eye, and present it clearly. No hype. No theatre. Just selection backed by basic scrutiny.
That was the plan. Still is.
What we look for
When we're deciding what to list on the site, we're looking at a few specific things. We use supplier information, sample checks where possible, and customer feedback over time.
Materials. What's it made from? We prioritise clear, honest material descriptions – if it’s synthetic, we say so. If it’s a blend, we say so. The goal is to give you enough detail so you know what you’re buying before it arrives.
Construction. Where we can, we look at how items are put together – and we avoid pieces that are obviously flimsy or poorly finished based on samples and ongoing feedback.
Fit. Does it move with you? Is there room in the shoulders? Can you reach, bend, and sit without restriction? We avoid fashion cuts that only work if you're standing still.
Function. Does it actually do the job it's supposed to do? A winter coat needs to handle winter. Boots need to grip and protect. A bag needs to carry what you need it to carry.
Longevity. We aim to choose pieces that can handle regular wear when cared for properly. Nothing lasts forever, but constant replacement definitely isn’t our goal.
Who we serve
Our customer is a man with responsibilities. He's probably a husband, maybe a father. He works. He has demands on his time. He's not shopping as a hobby. He's not chasing trends or trying to impress strangers on the internet.
He wants to look put-together without thinking about it every morning. He values quality, but he's not naive about pricing. He can spot the difference between a fair price and an inflated one.
He's done with fast fashion because he's tired of replacing things. He's sceptical of luxury branding because he knows markup when he sees it. He wants the middle path that most stores don't bother with: honest quality at honest prices. That's who we're here for.
If you're reading this and thinking "that's me," then you're in the right place.
How we work
Here's what you can expect when you shop with us.
Straight information. Every product page has clear details. Materials. Construction notes. Sizing guidance. Care instructions. No unnecessary fluff. Just what you need to make a decision.
Fair pricing. We're not here to rob you. We price things based on what they cost and what they're worth. No artificial inflation. No "sale" games where nothing's actually on sale.
Dependable delivery. We ship tracked and provide estimated timelines in our Shipping Policy. We don't overpromise.
Sensible returns. You get 20 days to decide. That's enough time to try it properly. Wear it around the house. Check the fit. Make sure it's what you wanted. If it's not right, send it back in line with our Returns Policy.
Responsive service. You've got questions, we've got answers. Email or call. We respond within 24 hours on working days. No automated rubbish. Actual people who know the products.
We operate fully online – we don’t have a physical retail shop.
Sustainability, properly defined
We don't throw sustainability around as a marketing term. But we do think about waste.
The most sustainable wardrobe is the one you already have. The second most sustainable is one built from pieces you'll wear regularly for years.
That's what we're focused on. Fewer, better pieces. Things you'll reach for constantly. Things that last long enough that you're not replacing them every two years.
We also believe in care. Clothes last when you treat them right. That's why many of our product pages include maintenance guidance. Wash cool. Air dry when possible. Store properly. Condition the leather. Brush wool. Small habits that add years to a garment's life.
It's not glamorous. But it works.
Our commitment
We aim not to list pieces that clearly fall below our standards for everyday use.
If something slips through that shouldn't have - if quality's not what we said it would be - we want to hear about it. We'll review it against your feedback and our policies and then make it right through a refund or replacement where appropriate under our Returns Policy.
We're not interested in one-time transactions. We're building a store people come back to because they know what they'll get. That only works if we deliver consistently.
Got a question about fit? Ask. Want to know how a coat performs in wet weather? We'll tell you what we know. Need a second opinion on whether something's right for you? We'll give it to you straight, even if that means talking you out of a purchase.
That's how this works.
Why we do this
Look, menswear retail had become a mess. Fast fashion on one end, overpriced luxury on the other, and not much in between for men who just wanted something decent.
We started GRAND London because that gap was real, and most brands weren’t filling it properly.
We're doing this to prove that you don't need to choose between quality and fair pricing. Between style and substance. Between looking good and being practical.
You just need someone doing the editing properly.
That's us. That's what we do.
Get in touch
Questions about a specific piece? Want to know more about materials, fit, or care? Need sizing advice?
Reach us at support@grandlondon.uk or call +44 7763 952201.
We're here Monday to Friday, 9:00 – 17:00 (GMT) and aim to respond within 24 hours on working days.
Address: 18 College Street, Petersfield GU31 4AD, United Kingdom
