Middle-aged man in navy peacoat, dark knit and jeans walking along a rocky coastal shoreline with waves and cliffs – rugged refined men's style for GRAND London

The GRAND Journal

Our thoughts on menswear, materials, and what matters. Straight talk, no filler.

All articles

Man in cold weather outfit with wool coat and boots, GRAND London

Warmth Without the Weight

Build a cold-weather layering system without bulk. Use smart fabrics and sharper fits to stay warm and clean. Full men’s layering guide inside. Explore now.
Travel Light. Look Right.

Travel Light. Look Right.

Build a men’s weekend travel kit that works. Smart layers, functional boots, and neutral colours. No wasted space. Explore the breakdown.
Smart Casual, Without the Guessing

Smart Casual, Without the Guessing

Build smart casual outfits that work across settings. Fit, fabric, and function over flair. Your no-fuss smart casual outfit builder is here. Explore now.
Choosing Between Suede and Leather Boots

Choosing Between Suede and Leather Boots

A grounded suede vs leather boots breakdown. Learn when to wear each, how to care for them, and what fits where. Explore now.
One Wardrobe. Three Seasons. No Guesswork.

One Wardrobe. Three Seasons. No Guesswork.

A grounded three-season wardrobe guide for men. Core pieces that flex across autumn, winter, and spring — without compromise. Explore now.
Man in wool coat and boots for evening outfit, GRAND London

Evening Style, Sorted

Build smart evening outfits for men with our grounded style guide. Practical layers and clean footwear choices for nights that matter. Explore now.
Man in weatherproof coat and boots in rain, mens weather gear, GRAND London

What to Wear When the Weather Turns

A no-nonsense men's weather gear guide: coats, boots, and accessories that hold their ground. Stay dry, warm, and ready. Explore the breakdown.
Footwear That Works Hard, Not Loud

Footwear That Works Hard, Not Loud

A grounded men's footwear guide for real-life wear. Choose dependable pairs that fit your style and hold up daily. Explore the full breakdown.
How to Style Smarter, Not Louder

How to Style Smarter, Not Louder

Smart, no-nonsense men’s styling tips to help you wear more with less. Outfit advice that keeps things clean and functional. Explore now.
Welcome to GRAND London

Welcome to GRAND London

A straightforward introduction to GRAND London. Learn how we curate men’s style essentials for long-term wear. Discover more inside.